What I think sets this remote apart from others is the location of the volume control buttons. They are located on the side of the remote, roughly where your thumb rests, but not in a way that would make you accidentally press them. If you consider that people are often watching content on their TVs at night, in the dark, and that one of the most common operations to be performed on a TV while you are watching is volume change, it makes sense to have the buttons placed in a way that mitigates the need to see where they are. For me this remote is successful mostly due to the psycho-pleasure derived from the ease of navigating the remote blindly. The remote doesn’t necessarily provide notable level of physio, social or ideo-pleasure, but it is still a great remote merely due to the reasons above!