Ritual is a vitamin subscription service for women that promises quality ingredients and only the ones necessary to their body. You can customize from the standard one for older women and women wanting prenatal vitamins. Examining it against the Fogg model, it makes it more accessible for consumers to access quality vegan and gluten-free vitamins by this subscription service that would make the act of taking vitamins take minimal time, physical effort, and brain cycles, as well as make it into a routine.