With so many options of movies available to watch on my laptop and in my bed, going to the movies seems so much less exciting now than it once was. However, the AMC Dine-In Theater makes actually going to the movies worth it. They provide immediate physio-pleasure with reclining, comfortable seats, and the “movie-theater quality” sound and picture of the big screen. They also offer the physio and psychological pleasure of having restaurant-style waiters bring food ranging from popcorn to whole meals and dessert while the movie is playing, adding convenience of being able to combine going to dinner with going to the movies. All of this is in addition to a small amount of ideo-pleasure, which comes from the feeling that I’m having a luxury theater experience, instead of just watching a movie.