The Chobani Flip is a yogurt product which has 2 compartments; one for the Greek yogurt, and one for various nuts and other crunchy toppings. It is engaging because it solves the problem of wanting to have a portable yogurt, but to also have delicious toppings that don’t get soggy. The novelty of being able to flip the toppings compartment and assemble one’s own snack is stimulating as well as viscerally appealing to taste.