Woke AF Gym Pre-Workout UX Journey

by Adam Moqrane

WOKE AF™ is not for beginners, rookies, or people who curl in the squat rack. It’s a famous pre-workout supplement to be used in the gym alongside “the best workout of your life.” This was an interesting product to choose for the journey as consumers constantly reflect upon the product’s performance throughout their workout and there are many pre-workouts on the market… so what feelings, design strategies and branding makes this product stand out from the rest?



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