User Journey Map_First try of BLUEbikes

by Nan Yang

The user map illustrates my first try of Bluebikes, a Metro Boston’s public bike share program. Overall, it was an exciting and fun experience, especially knowing that biking is a very eco-friendly low carbon transportation. The pain points of such services are the moments when running into the damaged or inferior facility, confusion caused by unfamiliarity and excess information, insufficient supply in rush hours, etc. Generally, the experience is satisfactory and easy to catch up, and the app is especially helpful on my trip to keep track of routes, locate the stations and monitor the availability of bikes and docks. My personal experience indicates that the app is also a very efficient and smart platform to develop loyalty from users by providing complementary services such as reports on biking miles, burnt calories.

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