I decided to look at the journey of listening to music on Spotify. This is a very personalized and specific journey for each individual user because it involves evaluating current mood and activities and then deciding what sort of music will best fit the situation and goals. Even while listening, these goals might change, and the listener might adjust their music experience accordingly. Reflection and sharing music with other people are generally an important part of listening to music, as well. Overall, the quality of the experience will be affected by what type of Spotify subscription the listener has and whether or not their friends have it, too, especially because pricing and the repercussions of not having Premium can be a big pain point.