Dunkin Donuts App User Experience

by Adam Gordon

This journey map portrays my experience using the Dunkin Donuts application to order food. In this particular visit, I order a cold brew, and a sandwich. Though the app lays things out categorically, the sandwich & wrap section was still quite overwhelming. DD does have a fantastic rewards program for customers who use their app to pay or order. After applying any rewards and paying, the customer is confronted with a lot of information laid out in an easy, and convincing way.


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