Tasty is the fastest growing section of Buzzfeed, famous for its short videos and articles about food and cooking hacks. It has since also expanded into creating kitchenware, selling its products in Walmart and its online shop.
A large part of Tasty’s success can be attributed to the style of its videos and social media. Most cooking videos are under a minute long and feature engaging overhead shots of the dish being made, pulling viewers in as they’re scrolling through Facebook and Instagram because they want to see the end result. Clickbait titles—such as “I Made 400-Year-Old Miso Soup” and “20-Minute Vs. 2-Hour Vs. 2-Day Cheesecake”—specifically target and draw in millennials. Many of these videos have gone viral.
The previous review also recognizes how Tasty’s popularity is due in part to social media.
Tasty is a section of Buzzfeed that develops recipes and articles about food. They also run an enormously popular Facebook page, which is followed by over 84,000,000 people. Tasty has enjoyed its success at least in part because of the Facebook video autoplay innovation. I find its videos addictive despite the fact that about 1% of its recipes actually appeal to me. Tasty has developed a formula that seems to attract a lot of eyeballs regardless of the quality of the ingredients/final product.