by Marisa Trapani

Bitmoji is a piece of popular software which allows user to create custom avatars in their likeness and send within various popular platforms. Bitmoji is an attractive product because it allows for further personalization/humanization of digital communication; it enhances the sense of real interaction between users. As the previous reviewer mentioned, the fact that it was readily available through established apps was also a major factor in its popularity. The array of activities the Bitmojis can be visualized doing, as well as the level of detail one could control was also definitely attractive for users. The trickiest part of these avatar construction apps, however, is always creating enough elements within each category (skin tone, eye shape, etc) which accurately reflects and captures the diversity which exists among the population. Therefore, my only point of departure in raving about Bitmoji as much as the original poster is that Bitmoji & its peer software really only ever succeed in capturing “most people.”

“Bitmoji is a cool app for the fact that there is enough customization that most people are able to satisfactorily create an avatar that they feel represents them. This automatically creates some attachment to the app, and adds excitement to some mundane messages that people send on a regular basis. Bitmoji really shines in two ways. The first is that they are constantly updating their library of possible things you can send your avatar doing, including using current references to pop culture, memes, and holidays. The second is their rapid integration into already popular interfaces. You can allow Bitmoji to have a keyboard on your text messaging app, and even use it in SnapChat filters, piggybacking on existing technology as a brilliant marketing campaign.”

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