What I’ve got: Netflix’s New Rating Algorithm – The Thumps Up System

by Albert Mao

My Review:

Netflix’s rating system was changed from a star system to a thumbs up and down system with a percent match. The rating below misses the real reason why Netflix made this change; while it is true that such a system simpler, this change was made because people thought the stars meant critic reviews (as standard per the industry) when they actually were for personalized recommendations. A percent similarity is more general which refutes the fact that the below reviewer is “skeptical that such a system will prove to be effective.”

Previous Review
Earlier this month, Netflix introduced a new way of voting/reviewing on their featured entertainment: a thumbs up/down rating system (rather than a star-system). According to Netflix, the thumbs-based ratings will “produce far more accurate recommendations for what you want to watch.” According to me, however, I am very skeptical that such a system will prove to be effective in keeping quality titles that may be smaller and harder to find (i.e. an indie movie a la Netflix’s recent acquisition from Tribeca Film Festival “Tramps” or even their recent production “The Discovery”) afloat. The system, in my mind, is far too simplistic. Further, as Netflix continues to face more glaring issues in the way its content is curated and distributed (see David Ehrlich’s article on Netflix “burying” its indie titles in the void of its other selections – http://www.indiewire.com/2017/04/netflix-bad-for-movies-theaters-okja-tramps-1201806272/), it will be interesting to see if the Thumbs system truly proves to aid users with better suggestions.

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