Swatch seems to be one of the most popular watch brands in an affordable price range. The factors that make them desirable are: (1) Ability – their prices give the average consumer a good number of options; (2) Design – they have a variety of designs, ranging from sleek to sporty, with metallic straps and analog; (3) Functionality – they have a reputation for quality. I have had the same Swatch watch literally since 5th grade, and only had to chance the strap once, a couple years ago. This commitment to quality makes it really stand out among all the other products I have bought in the past decade.