Among speaker companies, Sonos stands out in that their pitch to consumers doesn’t actually revolve around the quality or cost-effectiveness of the speakers themselves. Instead, they have managed to dominate a segment of the market by focusing on adding value to another component of the user experience: controlling speakers, especially when there are multiple within one space. Towards this goal, Sonos uses a combination of WiFi and their own secure wireless mesh network to connect the user and the speakers they wish to use, as opposed to the vastly more common Bluetooth technology. This allows for a stronger signal that isn’t as prone to dropouts. Sonos also wields its control over the design of both its native speaker and controller (the Sonos app) to make the setup process incredibly simply. Setting up a new speaker requires little more than pressing the sync button, upon which the app asks you to assign a location to the added speaker. Once the speakers are in your network, Sonos offers a number of cool features capitalizing on their integrated system. For example, you can group speakers together to play music through them at the same time, or link volume control to your TV remote.
