I find Kylie Cosmetics particularly interesting because of its highly creative package designs. Through her family’s giant social media fandom, Kylie Jenner has successfully built a massive cosmetics brand, worth over a billion dollar. She has described her decision to use her former insecurity about her lip size as inspiration for her brand as “one of the most authentic things I’ve done in my career.” Overall, I was drawn to Kylie Cosmetics because the items are affordable, trendy and good quality! I also love unboxing their beautifully designed packaging — the original Kylie Lip Kit box was black with a white lip gloss drip design. But now, the package design has changed to a basic black, and the recognizable lip gloss design was moved to the inside of the box.