Contrary to what you might expect, designing gum is a process that has to take in a lot of considerations. Because gum has to stay in the mouth, it’s harder to design good gum than it is to design, for example, good chocolate. Trident succeeds in that regard. The flavor lasts relatively long, and it keeps much of its initial burst before tapering off in comparison to other brands. Where Trident really shines, however, is in chewing texture—the gum remains chewy throughout the duration of your chew, which isn’t a trait shared by many competitors, which quickly become soft and sticky and less pleasant for a gum experience.