Part of the experience economy in the fashion industry, Rent the Runway allows you to own a different look every day or be the Cinderella in parties/events without breaking the bank.  As one of the most recognized online fashion rental companies, Rent the Runway provide credible clothes and accessories from well-known luxury or designer brands. For each rental, a backup size is provided for free to ease the concern of fitting. For environmentally conscious users, their rental concept resolves the conflict between an infinite closet and the concern of excessive products. Under each occasion category, there are abundant styles and brands to explore, which stimulates customers to continue using the website. Users can also opt-in for the unlimited subscription services, which allow them to have a different look every single day.