While having more choices seem to be a sign of freedom, excessive options on minor factors can be counter-productive. Evernote, my go-to note-taking app for years, well exemplifies this. The interface is minimum. Unlike Microsoft products that have hundreds of functions and even more sub-choices, Evernote only has the essentials of the essentials – 7 fonts, 7 font size, 12 colors and 22 functions. Note-making is reduced to its least efforts. No time is wasted on choosing from endless list of fonts, color or layouts, and you are allowed to focus on the main task. The action of typing has completely different connotations in Microsoft word and Evernote. The former often links to the sense of formality and labor, whereas the latter is in a more casual, creative but also organized space (I actually drafted this blog in Evernote). Less choice could make lives better. Besides simplicity, another strength of evernote is that it automatically synchronizes notes from all platforms – web, mobile, tablet and desktop. I am able to access my notes on any devices and there is no file-making process. The free subscription which limits the size of notes on a monthly basis is sufficient for regular note-taking unless there are lots of images or multimedia.  Launched in 2004, Evernote still has a large number of active users today, the continuous success of which amazes me considering how straightforward its function is.