Voss water bottles come in various sizes and can be either made of glass or plastic. Voss is one of the companies that really stands out with their sleek unique cylindrical bottle design. I was not surprised when I found out that it was Neil Kraft, who served as a Creative Director for Calvin Klein, who designed the Voss water bottle. The packaging has become iconic and plays on the sophistication and sense of exclusivity people want to purchase for around $3.  I find it fascinating how people associate unique design of a water bottle with luxury. Most of the other water brands produce bottles with similar packaging, which gives brands like Voss a marketing edge. The Voss website even uses the word “breathtaking” when describing their packaging.