Bird Goes To College

by general

Our sales deck is for the recently founded, on-demand electronic scooter company, Bird. Bird has successfully implemented in a over one hundred cities across the US as a form of fast, user-friendly, and eco-friendly transportation getting users from point A to point B in scooter style. However, we believe that Bird should, having already taken over cities, tap into the college market, and see itself as an opportunity for college students to get to and from on-campus locations, which are often impossible to access by vehicle, in an efficient and affordable fashion. Our pitch is specifically to Harvard University, with the hopes that they will invest in Bird and buy our scooters for use by Harvard students. We begin by noting how the world has, throughout the past five years, seen a huge shift towards quick, on-demand transportation services (most notably Uber and Lyft). Additionally, current data on the incredible growth and current usage trends of Bird suggests that scooters are in style now more than ever. Our biggest appeal, particular to Harvard, is that Harvard’s campus will be expanding across the river from Harvard Yard to Allston, a decent 1.1 miles away from the undergrad hub, where a large percentage of the undergraduate student body will now attend classes. Shuttle services are often unreliable, not to mention harmful to the environment. Bird offers a clean, green, reliable way to get across campus faster, get to classes on-time, and be able to travel whatever the weather (supported by recent successful implementation of Bird at the University of Minnesota which experiences much fiercer snowstorms than in Boston). Thus, here we are really trying to sell the idea that Harvard is making its campus unaccessible, and instead of having the new Allston location seem as an inconvenience to students, Bird can turn it into an opportunity for sleek travel and fun. Bird scooters are also user-friendly in the sense that they are usable through an iOS application, with around 95% of the Harvard student body owning smartphones. We end our sales deck with quotation-based evidence of the recent and future success of Bird, both on college campuses and as a breakthrough in the scooter market. Our AB test revolves around our slide explaining how the scooter is back in style. We ditched the phrase ‘Scoot over, cars!’ for the sake of perhaps sounding too cheesy – we went with “the scooter is back instead”. We felt this was more to the point, concise, and “safe’ than trying to make a joke and it falling short. Aesthetic wise, our sales deck maintained a black and white theme in order to stay in line with the black and white minimalist design of the Bird scooters themselves.


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