When the temperature dips below 50F, the Canada Goose winter coats with their signature arm patches emerge on the streets. This fashion phenomenon is an interesting case; the popularity of the brand’s coats can be explained by the warmth they provides and the brand name, and, therefore, status, that the arm patch gives to the person wearing it. Although Canada Goose is facing backlash due to their use of coyote fur and the steep pricing of their items, the coats don’t seem to decrease in popularity. Their most popular jacket designs do not differ greatly from the counterparts offered by more affordable brands, such as North Face, Columbia, Patagonia, etc. The question is, then, would people keep buying the coats if the logo arm patch element would be removed from the design of their coats?