This is a revisited Challenge 2. Original link: http://desirabilitylab.com/2018/02/12/challenge-2-the-simple-pack/ We revisited Challenge 2 because the design process was “rough” in that we had only really employed user journeys at that point in the class. We wanted to employ the variety of new skills, from personas to comparable product benchmarking, to help improve our product. Caitlyn also remembered Challenge 2 as being a really fun project where she could challenge her newly acquired skills of sewing but never had the opportunity to. We decided to narrow down the focus on only denim jeans and tote bags to add a more personal touch to the product. In answering the question of what design means to me, we found the most desirable and monumental designs helped us identify and relate our personal experiences to the product. A bag made out of own jeans provides us with this feeling that we hope others will feel to. PDF of slide deck was emailed.