WIG: Magic Bullet

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The mere name of this device is enough to invoke in me a sense of trust that this product can accomplish anything and everything. This series of blender, as part of Homeland Housewares, is sold over 50 countries, with its success stemming from its extensive marketing efforts in numerous infomercials and “As seen on TV” banners. From the Bullet Express to the Baby Bullet to the NutriBullet, these products are designed to save space and time, minimize inefficiencies and maximize function. With different types of blades, varied portable cups and lids, a nutritious recipe book, and a newly developed companion app that allows for calorie-tracking, Lenny Sands, the designer of the Bullet, has gone beyond the qualities of a simple blender and created a product that caters to different audiences and achieves function with incredible speed and performance.

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