I went to a Coca Cola store – a shop that served everything Coca Cola from ice cream floats to T-shirts. The ambience of any restaurant is really important, and this store definitely was able to create a vintage, hip vibe that created the perfect blend of modern and historic. The cozy circular shape of the shop created a more intimate environment, and the colours and ads amplified the brand. I think the lighting could have been played with better to create a moodier vintage scene (dimmer? More yellow glow?). I also think the red seats could have featured something more eye-catching/interesting, rather than being just red.
