WIG: Icebreaker Merino Wool Shirt

by baltringer

Icebreaker Merino wool clothing was created first after a chance meeting between 24-year-old Jeremy Moon and a merino wool farmer in New Zealand. Before Jeremy the outdoor wear clothing industry was dominated by synthetic fibers that rely on petrochemicals. This brilliant product came about because Jeremy was trying to figure out how animals lived and thrived in highly temporal areas. His journey led him to Merino sheep, who live in New Zealands rugged Southern Alps range. In the summer, they survive scorching heat and in the winter deep freezes, but their wool never changes. Therefore, he learned that their wool brilliantly regulates heat in all conditions to keep your body a stable temperature. The shirts are also incredible in the way that they don’t retain bacteria so the shirts never smell bad. Ice Breaker was also the first company to ban the Mulesing of sheep, setting an industry standard of animal rights.

You may also like