The best designer not only knows whose its audience is, but also understands their needs. Robinhood targets a young, phone dependent, audience who aims to hedge on markets risks but don’t necessarily understand all the financial jargon of the market. Robinhood hands users a user friendly and easy way to invest their money into the stock market. Fee free, this app is highly desirable amongst many of its competitors. Once inside the app, Robinhood really allows users to not only invest, but to also learn more about their investments. The buttons, settings, and layout is intuitive and natural, allowing users to start investing right away without having to jump the barriers. It truly takes a well designed product to transform the complexity of the market into a seamless application on the go. Robinhood will do that for you.
