WIG: Band-Aids

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Band-Aids have been a universal term for as long as anyone can remember, but it originated in the humble home of Thomas Anderson as a way to help his wife dress her cooking cuts and burns in 1920. As a Johnson & Johnson employee at the time, Anderson proposed this idea and proceeded to market the product with its iconic name — “Band” meaning tape. Despite slow beginnings, the manufacturing of sterilized and decorative Band-Aids in the mid 1950s quickly launched this product as a commercial success. The shipping of Band-Aids overseas during the second World War also contributed to its success, selling over 100 billion Band-Aids worldwide after that. The variety of Band-Aids today are countless– targeting every consumer and encompassing every shape and form.

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