This product was crowdfunded by an old roommate of mine. The reason I like this product so much is because its the best example of Value Proposition. AER is made out of foam and plastic, and it looks like a football with wings that you toss around. The value proposition: capture stunning aerial footage. My last WIG post was an aerial photography drone – a complex and expensive radio controlled machine. Both the Drone and the AER, although being completely different products, deliver the exact same value proposition. Having such a different, simple and creative design to accomplish so much is what I think made this product desirable. Here’s a really cool video about AER: