The bullet journal, or dot journal, has been popularized by internet blogs and social media in recent years. The journal is just like a regular lined notebook, but with a grid of dots instead of lines, allowing for a more personalized journal experience—the dots can serve as guides for boxes, lines, or whatever shapes best serve the purpose you plan to use it for. These notebooks are often used as planners, keeping track of to-do lists, schedules, goals, and anything else people would like to keep track of. Many blogs post personalized and beautified pages that help users take control of their plan and live their best life. It is a very simple concept to use dot guides instead of lines in notebook pages, allowing for more flexibility, and the ways in which it has been marketed certainly contribute to its desirability (having a large presence on visual social, having accompanying apps, etc).