WIG: Greensole Shoes

by baltringer

Greensole shoes is a triple bottom line company that produces shoes recycled from discarded tires. The company will take tires from landfills, which typically attracts a hosts of diseases, hire a local merchant to craft the rubber tires into shoes and sell them around the world. For every pair of shoes bought, the company will also donate a pair of shoes to the local community so children can attend schools and navigate rough terrain. This company’s setup is a good design because it found an effective way to hone in on the environmental, health and economic issues of a singular community to incite improvement.

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