BB Cream is an all in one morning routine. It takes many steps that people want to take every morning, and combines them into one easy, convenient one. It is a tinted moisturizer that hides imperfections, includes SPF, hydrates, and is often used as a base makeup -or one’s only makeup- for the day. It is desired because it is simple and a time saver while being effective. I use it everyday and love that it exists. It makes my morning easy, and makes me include steps of my routine that may have otherwise been skipped (namely remembering to wear sunscreen daily).