Desirability Lab
  • About the Lab
  • Educational Projects
    • Design Learning

      iFashion: Fashion design in your pocket

      May 14, 2020

      Design Learning

      Bucket (2.0)

      May 14, 2020

      Design Learning

      HowTo

      May 14, 2020

      Design Learning

      Nourishly

      May 14, 2020

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

      May 14, 2020

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Educational Projects
    • Design Learning

      iFashion: Fashion design in your pocket

      May 14, 2020

      Design Learning

      Bucket (2.0)

      May 14, 2020

      Design Learning

      HowTo

      May 14, 2020

      Design Learning

      Nourishly

      May 14, 2020

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

      May 14, 2020

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      May 15, 2020

      Reviews

      Lou & Grey sweatpants

      May 15, 2020

      Reviews

      Lola

      May 15, 2020

      Reviews

      Away Suitcase

      May 15, 2020

      Reviews

      Earring organizer

      May 15, 2020

  • Join Community!
    • PXDD Course Overview
    • Go to Community

ReachOut

by baltringer February 3, 2018

Journey map.

#jbeccar22ZS18Challenge1
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FinLit

May 13, 2020

350°: Gamified

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TP Battleground

May 12, 2020

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138
Email: ba[at]desirabilitylab.com

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

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Our community is currently focused on design education. You can join and follow along with what we are doing on our community page.

Harvard Admin Section

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Great to see you here! Browse our educational projects, product desirability reviews, join our educational community, or reach out to discuss collaboration opportunities.

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  • Link to SEAS Canvas (for undergrads)
  • Link to GSD Canvas (for grad students)
  • About the Lab
  • Design Learning
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