What most predicted a photo’s success in Paola’s case wasn’t how well the photo was taken or if she was wearing a biquini, like in many models’ cases, but how meaningful and inspiring the entire post (the photo along with the post text) was. All of her top posts include showing the leg she has lost and go along with an inspiring message. Low engagement photos are usually those with ads on the post texts, combining with photos with bad proportion and/or lighting.

For the three new posts, I chose photos with a special meaning behind them, which she could post with an inspiring message. In addition to that, I changed coloring/proportion, so that they looked more appealing.