What I’ve Got: Tyrone Lebon and Calvin Klein’s #MyCalvins Campaign

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lanceopp:

In the Fall of 2016, filmmaker and visual artist Tyrone Lebon teamed with Calvin Klein to craft one of their most visually striking and provocative campaigns since the 1990s. 

Much like his other work (i.e. Frank Ocean’s “NIKES” video), Lebon employs cinema vérité and observational filmmaking – amidst highly controlled studio environments – to capture an energy foreign to the world of advertising. The pairing between his raw and unvarnished style (complete with each video’s blink-and-you’ll-miss-it length) with a brand that literally sells itself on sex (or “sexiness”) results in some surprisingly beautiful advertisements.

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