Every time I take the T, I see provocative ads advertising Thinx period underwear. Thinx underwear can be used as a substitute for hygienic products and as a backup for heavy flow days. I probably would never use it as a complete substitute but its function is widely desirable. As a female, periods have always been a pain and I would like to see how well this actually works. It seems like a great idea and the advertising of it is smart because it also serves to destigmatize menstruation. Each piece costs around $30, but probably ends up saving money in the end due to minimizing stains on clothing. While this product could have easily gone under the radar, marketing in subway stations and its bold posters brand it as a cool and current product. The simple, black design and variety of absorbencies and styles cater to women of all ages and preferences.