Medium has done more to empower the independent writer than any online publishing platform. My feed is at times inundated by clickbaity content which I think the team could do more to disincentivize, but there is really compelling and interesting writing that I’ve found to be really captivating. On top of that, the use of publications really allows a one-hit wonder to bring a writer into prominence and also credit that writer. The company has also done so much to change the aesthetic of the digital written format. The graphic banner that spans the whole top text, the title/subtitle relationship, the beautiful font choices really make a medium post so iconic.