Voss water is a high-end brand of bottled water from Norway.
The bottle’s iconic glass design, a clear cylinder with a silver cap, is reminiscent
of an apparatus or test tube found in research labs. Voss has a strong presence
in the fine dining market across the globe. The quality of the water has
previously been called into question (once being rated worse than Helsinki’s
tap water) so the Voss bottle is an example of how far an appealing design can
impact a product’s prominence.