On a simple level of naivety, I gravitate to this device simply because I don’t entirely understand how it works. For me electronics, but more specifically electricity, are a wired commodity. Taking charging and vaulting it into the wireless realm immediately has me interested. Beyond this basic wonderment, the ring charger also makes the process of charging potentially more fun by merging it with a kind of puzzling attribute. Everyone is familiar at this point with plugging cords and plugs into outlets. Though the appeal is simple, this device redefines that experience in terms of different shapes, different requirements, etc. The Powermat isn’t revolutionarily more effective than a traditional plug, but it is the sheer fact of capitalizing on that difference and presenting a new experience that makes this product appealing.