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Behavioral Science Meets Design

About the Lab
Educational Projects
- Design Learning
  
  iFashion: Fashion design in your pocket
  
  Design Learning
  
  Bucket (2.0)
  
  Design Learning
  
  HowTo
  
  Design Learning
  
  Nourishly
  
  Design Learning
  
  OPTIMIZE PRIME: Reimagining the Workspace
Product Desirability Reviews
- Reviews
  
  Rose Gold Magnetic Dry Erase Monthly Calendar
  
  Reviews
  
  Lou & Grey sweatpants
  
  Reviews
  
  Lola
  
  Reviews
  
  Away Suitcase
  
  Reviews
  
  Earring organizer
Join Community!
- PXDD Course Overview
- Go to Community

Challenge 2

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BMilliken Challenge2 section2

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Challenge 5

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What I’ve Got: Shopify

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Challenge 2A

What I’ve Got: Trader Joe’s

What I’ve Got: This Photo

What I’ve Got: YSL Lipstick

What I’ve Got: BSA 3-Speed

What I’ve Got: Collapsible Fabric Laundry Hamper

What I’ve Got: Uggs

What I’ve Got: Henley Steward’s Enclosure Badge

What I’ve Got: Nikon D5100

Challenge 8: pov

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138
Email: ba[at]desirabilitylab.com

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020

Best Idea

This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View

April 20, 2020

need it

I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View

Skyview Commons

April 20, 2020

Good combination

Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View

Wanderbus: Adventure, sustainably

April 20, 2020

super cool

I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View

Skyview Commons

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