This protein bar is simple in design and in ingredients. Entering an incredibly crowded field – hundreds of protein/health bar brands – this Chicago-based startup has a simple motto, Real Upfront. Their wrappers, with a sleek design, lists every ingredient in large font. What separates this brand is the simplicity of its design as well as its ingredients. Each bar consists of only 4-5 ingredients, all listed in large font on the wrapper. What’s more is that there are no added sugars, no dairy, no soy, no gluten, no artificial colors or flavors, and no preservatives. While one could argue that means no flavor – and reviews have noted its not as tasty as other bars – it is definitely one of the healthiest and most accessible. RXBAR’s creative product design and marketing has allowed them to compete in an incredibly crowded and competitive market.