What I’ve Got: New Ad Placement Opportunities in Online Streaming

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This What I’ve got builds off of my last one, and is based again on how companies are successfully capitalizing on the shift towards online streaming rather than watching media on traditional TV. This is a screenshot from the NBCSN Normally (like below), when someone wants to put an ad within the screen they have to make a distinct screen real estate tradeoff.

With streaming, however, you can get away with making the window slightly smaller and placing a rectangular banner ad above the content — unobtrusive to the viewer yet noticeable enough to be of value to the companies doing the advertising, another win win!

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