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J.Crew has had some well-publicized struggles in recent years. One of its strategies in addressing falling sales has been to completely revamp its retail stores, often separating them by gender. The so-called “men’s shops” represent an attempt to shed J.Crew’s preppy image, thereby cultivating a more rugged or vintage look. Many of the men’s shops don’t have signs that identify the store as a J.Crew, which leads people who may not have identified with the brand’s image in the past to stumble in unknowingly. I’m curious to see what direction the branding for J.Crew will take now that Jenna Lyons is stepping down as president.