| Desirability Lab

About the Lab
Educational Projects
- Design Learning
  
  iFashion: Fashion design in your pocket
  
  Design Learning
  
  Bucket (2.0)
  
  Design Learning
  
  HowTo
  
  Design Learning
  
  Nourishly
  
  Design Learning
  
  OPTIMIZE PRIME: Reimagining the Workspace
Product Desirability Reviews
- Reviews
  
  Rose Gold Magnetic Dry Erase Monthly Calendar
  
  Reviews
  
  Lou & Grey sweatpants
  
  Reviews
  
  Lola
  
  Reviews
  
  Away Suitcase
  
  Reviews
  
  Earring organizer
Join Community!
- PXDD Course Overview
- Go to Community

Behavioral Science Meets Design

About the Lab
Educational Projects
- Design Learning
  
  iFashion: Fashion design in your pocket
  
  Design Learning
  
  Bucket (2.0)
  
  Design Learning
  
  HowTo
  
  Design Learning
  
  Nourishly
  
  Design Learning
  
  OPTIMIZE PRIME: Reimagining the Workspace
Product Desirability Reviews
- Reviews
  
  Rose Gold Magnetic Dry Erase Monthly Calendar
  
  Reviews
  
  Lou & Grey sweatpants
  
  Reviews
  
  Lola
  
  Reviews
  
  Away Suitcase
  
  Reviews
  
  Earring organizer
Join Community!
- PXDD Course Overview
- Go to Community

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Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138
Email: ba[at]desirabilitylab.com

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020

Best Idea

This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View

April 20, 2020

need it

I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View

Skyview Commons

April 20, 2020

Good combination

Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View

Wanderbus: Adventure, sustainably

April 20, 2020

super cool

I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View

Skyview Commons

Welcome

Great to see you here! Browse our educational projects, product desirability reviews, join our educational community, or reach out to discuss collaboration opportunities.

Community

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