Tasty is a section of Buzzfeed that develops recipes and articles about food. They also run an enormously popular Facebook page, which is followed by over 84,000,000 people. Tasty has enjoyed its success at least in part because of the Facebook video autoplay innovation. I find its videos addictive despite the fact that about 1% of its recipes actually appeal to me. Tasty has developed a formula that seems to attract a lot of eyeballs regardless of the quality of the ingredients/final product.