What I’ve Got: ‘It’s Lit’ – Google’s guide to what teens think is cool

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https://storage.googleapis.com/think/docs/its-lit.pdf

The above PDF is a report on the findings of a survey Google conducted across 13-17 year old Generation Z-ers. Aptly titled “It’s Lit”, the report offered an insightful look into what the top trends are among teens. I really liked the way that information and data was presented visually throughout the report — it made absorbing the information so much more fun and efficient. For example:

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