Acne Studios is relaunching a denim line under the name of Blå Konst. I’m really happy to see Collier Schorr taking the photographs for their new publication materials. When brands collaborate with fine artists I think very interesting work can be made in an accessible way for the average audience. To me this turns consumerism into something more curated and provides for more of an experience in day-to-day life rather than advertising focusing on essentially fooling you into making your mouth water.
