Mommy Bags

by post_author

For this challenge, we set out to create a smart diaper bag that would solve current problems faced by new moms (and dads!).

In our market research, new moms expressed the following frustrations about their current diaper bags:

  • Lack of organization
  • Need to carry around ice packs for baby bottles
  • No way to warm milk when it’s time to feed the baby
  • Pain to get ready because have to check stock of every item (diapers, wipes, toys, etc) every time they leave the house
  • Too many zippers make compartments hard to open
  • Look too babyish. Not everyone wants to be carrying something that’s obviously a “diaper bag”
  • Lack of separation for “baby” and “adult” items

They’d also like bags that are easy to clean, include changing pads, and are easy to attach to strollers.

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The key design features of our smart diaper bag include:

  • Tech sleeve which includes a chargeable battery with a cordless phone charging pocket and plug for other electronics like laptops
  • Two baby bottle warmer/coolers (powered by the battery)
  • Extra insulated compartment to keep things warm/cool (not battery powered)
  • Bottom that zips off to facilitate crumb control and cleaning
  • Weight sensors on compartments for holding diapers, wipes, bottles, etc, so mom can check the status of her bag with the swipe of a fingertip rather than rooting through each compartment to count what she already has in there
  • Mesh side (under flap) to facilitate finding things easily
  • Flap that folds out into a changing pad which can be detached for using and washing
  • Multiple inside and outside pockets for organization
  • Magnetic exterior closure for easy access
  • Vegan washable leather for a professional look (so Dads can use it too!)
  • White noise maker
  • Lightweight
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We also thought through that the bag can easily output how much weight is in the diaper bag and # of diapers remaining.  Yes, welcome to the 21st century, but this is something that many mom’s in our research said was a painpoint.  

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