SponsorMe is a data-driven platform and consulting business that helps public figures monetize their popularity. Each public figure — an athlete or celebrity — has a strong fanbase; however, they have little insight into the demographic makeup of their following. SponsorMe aims to both analytically classify the public figure’s fanbase, revealing insightful and granular information about their fans, and recommend endorsements that will foster engagements with a broader audience and compensate the celebrity.

image
image

The SponsorMe platform is a web application that uses proprietary data on brand associations (challenge six survey) to characterize a public figure’s following and recommend new brand endorsements. During the registration process, the user will specify the type of celebrity they are such as actor, athlete, reality star, or broadcaster. Then the user is prompted to enter the businesses that he/she currently represents so our backend classification algorithms can accurately describe the specific demographics of the user’s following. Having processed both the current endorsements and the user-specific inputs, SponsorMe will begin to display the predicted fanbase description.

image
image

First, we present the user with the geographic breakdown of their audience. Specifically, SponsorMe’s web application will output a spatial heat map of the United States of America to intuitively show the regions where the user is particularly popular and the locations where the user can perhaps improve his/her following. However, geographic data is not the only way of stratifying the celebrity’s following. SponsorMe also graphically displays information regarding gender, age, ethnicity, and socioeconomic breakdown of the user’s fanbase. The user’s fanbase demographics are shown alongside those of comparable public figures. This is so that the user can see areas they have not yet capitalized on as well as areas they are doing particularly well in. This functionality uniquely characterizes a public figure’s fans but it also reveals the lacunae in the user’s supporters. This gap is central to SponsorMe’s mission as identifying it shows the user which demographics they have not yet connected with. Next, we present the user with specific corporate endorsement recommendations to access a more diverse fan base. This list will have been vetted so that the companies listed are looking for brand ambassadors that match the characteristics of the user. In addition, the current brand ambassadors for the companies are shown. We then allow the user if he/she is interested to connect with the corporations through our online communication tools.

image
image
image

In this way, SponsorMe provides both a cutting edge data analytics recommendation system and a comprehensive communications tool for both potential brand ambassadors and corporations.

Link to InVision