Outdoor Voices is an “athleisure” brand based in Austin. The CEO is 28 years old, and she studied business at Parsons. She has been very vocal about her goal to take a bite in the market share enjoyed by Nike and Lululemon. The brand’s items are designed to be appropriate for both the gym and daily life. The colors and fabrics are specifically chosen for their ability to conceal sweat. I think that their marketing and branding are fantastic, and the clothes are very attractive as far as exercise clothing goes.
I don’t own anything by Outdoor Voices yet, but my roommates are intensely loyal to the brand. I’m saving up for one of their kits, which contains a set of essentials at a discounted rate.