Hootsuite is a platform that allows the user to manage many social media accounts at once. I used it all the time when I worked at the Harvard Crimson, where we would aim to post hourly Twitter and Facebook posts of our new articles each day. This task simply would not have been possible without Hootsuite. Managing multiple social media accounts is difficult, and Hootsuite allows the user to log into and use all of their accounts in one place—the Crimson has nearly a dozen social media accounts, and the platform made posting on different accounts seamless. In addition, Hootsuite gives users the option to schedule posts and tweets for times in the future. This made our work at the Crimson much easier because we could easily schedule tweets and posts for an entire day and not have to worry about consistent posting each hour. Hootsuite created a dashboard that can be personalized by each user to include feeds from different social media platforms all on one screen.
Because of its smart functionality, many prolific companies use this platform including Facebook, HBO, the Gap, and Zappos. Hootsuite also supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and more, giving users many options for posting.