drybar has been a huge success in the market and the pioneer of the “no cuts, no color, just blowouts” trend in the hairstyling market. drybar is a hair salon, but they provide no other services besides blowouts. The experience is consistent across the country and always costs $45 (which beats blowdry prices at salons in many locations, but is more expensive than blowdrys in certain cities like New York). The salons offer customers a glass of champagne upon arrival. The fact that the experience is consistent keeps customers coming back – no matter where you are travelling, you can receive the exact same experience you would at home. Further, the colors and salon-layout are also consistent. Drybar has designed an impeccable, enjoyable, consistent experience and branding. This has truly made the difference for their company.
Alli Webb, the drybar founder, truly found a hole in the hair-styling market. Women wanted simple, quick blowdrys without having to pay for the “extras” at a normal hair salon. The first drybar salon was founded in Brentwood, CA in 2010. Now, they have expanded to nearly 70 locations across the US.